Synopsis
Audiences from around the globe came together to watch former
Grateful Dead members Bob Weir, Mickey Hart, and Bill Kreutzmann partner up with
John Mayer, Oteil Burbridge, and Jeff Chimenti and play some of the Grateful Dead’s classic songs, which were streamed
live on the American Express UNSTAGED website, and mobile app. Fans with the
app enjoyed an enhanced livestream experience including exclusive backstage
content, behind the scenes photos, little known trivia, and more to get
additional insider knowledge.
Director Brett Ratner and RadicalMedia wanted to give fans something extra special and went behind the scenes to dig into the band’s experience getting ready for this special, limited run tour.
Director Brett Ratner and RadicalMedia wanted to give fans something extra special and went behind the scenes to dig into the band’s experience getting ready for this special, limited run tour.
Client
American Express
Partners
American Express
DigitasLBi
DDCD
PMK*BNC
Vevo
YouTube