Synopsis
Fred Armisen set out to shed a new light on the
hit-making rockstars, Kings of Leon. Through a set of crazy competitions – from
eating contests to go kart racing – we helped Fred Armisen bring to life his
unique vision for this show.
Every piece of content and a fan fueled poll led to the final moment following the live show from London when Fred officially crowned the best “King of Leon” – himself.
Every piece of content and a fan fueled poll led to the final moment following the live show from London when Fred officially crowned the best “King of Leon” – himself.
Client
American Express
Partners
American Express
DigitasLBi
PMK*BNC
Vevo
Youtube
Directed by
Fred Armisen