Synopsis
This cinematic adventure takes the Cadillac ATS from the deserts of Morocco, to the streets of Monaco, to the Guoliang Tunnels in China and windswept Patagonia, Chile. Each challenge showcases aspects of the car’s agility, driving performance and efficient design. The campaign includes short films, ads and photography, directed by Academy Award®-nominated documentary filmmaker Joe Berlinger, and Jeff Zwart, an acclaimed automotive expert and film maker.
Client

Fallon Minneapolis
General Motors

Awards & Achievements
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