Illuminarium Experiences is a breakthrough, global experiential entertainment company created by partners RadicalMedia, Rockwell Group, and Alan Greenberg leading the way as the CEO.

Our inaugural venue opened July 2021 on the Atlanta BeltLine, premiering the first spectacle experience — WILD, produced by RadicalMedia. 

Our second venue opened summer 2022 at Area15 in Las Vegas, NV featuring two new spectacles: Georgia O'Keeffe 100 Flowers and Space: a Journey to the Moon and Beyond.


Rockwell Group

Greenberg Ventures

WILD: A Safari Experience

Experience the world’s most majestic animals in their native habitats across South Africa, Kenya and Tanzania. Stand face-to-face with the “big 5” (lion, elephant, leopard, rhinoceros, buffalo) and see the pink sunrises, orange sunsets, explosive storms and the dazzling starlit skies of the amazing African continent. 

These rare encounters and so many more await you in WILD. 

To create this unique cinematic experience, we combined live action footage, shot on location in these natural habitats, with stunning state-of-the-art visual effects and an immersive soundscape, taking guests on an epic virtual safari.

O'KEEFFE: One Hundred Flowers

Georgia O'Keeffe is recognized as the Mother of American Modernism. In O’KEEFFE: One Hundred Flowers, we breathe life into a virtual garden of the modernist painter's most celebrated pieces. 

A series of evolving visual landscapes, synced with a powerful all-female soundtrack, celebrates and reimagines the treasured floral stills featured in Georgia O'Keeffe: One Hundred Flowers, one of the best-selling art books of all time with over one million copies sold worldwide.

SPACE: A Journey To The Moon and Beyond

In an out-of-this-world immersive experience, take an extraordinary journey across the galaxy. Fly through a technicolor nebula, leave your footprints on the moon, see Saturn’s rings up close, and weave through an asteroid belt. A giant leap into the unknown, SPACE will transport you to places you’ve only ever imagined.
skip to main nav