Watches and Wonders, the most prestigious annual watchmaking event, is an opportunity for Rolex to celebrate the core principles of the brand – honoring its heritage in craftsmanship and engineering, and its unwavering commitment to excellence and elegance.

For the 2022 exhibition in Geneva Switzerland, we produced a site-specific immersive film to illustrate the brand's unique approach to the art of watchmaking.

Playing with scale, speed, composition, and orchestration, the film brings the anatomy of watchmaking to life, embracing the complexity and technicality of Rolex's meticulous attention to detail, and unveiling the breathtaking artistry behind every watch the brand creates.


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