Overview
A digital and social re-invention of the original AIDS Memorial Quilt, we brought together over 75,000 people from around the world to fight for an historic achievement – the delivery of the first AIDS free generation in the more than 30 years since the virus was first diagnosed.
We developed a simple online tool for anyone to be able to design and create a digital quilt panel and then share it with their friends and family through social media, making a bold expression of their individual support for the fight to cure AIDS.
We developed a simple online tool for anyone to be able to design and create a digital quilt panel and then share it with their friends and family through social media, making a bold expression of their individual support for the fight to cure AIDS.
Partners
ONE
(RED)
Before uploading their panel, users were asked to make a specific commitment to help bring about the beginning of the end of the epidemic.
We engaged celebrities including Coldplay, Zach Galifianakis, The Black Eyed Peas, Ellen DeGeneres, Oprah Winfrey, Tyra Banks and Tom Brady, to design and contribute panels.
We engaged celebrities including Coldplay, Zach Galifianakis, The Black Eyed Peas, Ellen DeGeneres, Oprah Winfrey, Tyra Banks and Tom Brady, to design and contribute panels.
Awards & Achievements
